My goal was to refine and elevate those initial concepts into a cohesive, professional brand identity. I cleaned up vector illustrations, established balanced typography using the Livvic font family, and defined a vibrant, coastal-inspired color palette featuring Oxford Blue, Steel Blue, Alice Blue, and Poppy Red. From the main circular badge logo, sub-marks, and alternative family dock graphic, the end result is a warm, trustworthy, and child-friendly visual system ready for print, web, and clinical signage.
